Nike Town, which officially opened Saturday at the Triangle Square in Costa Mesa, is the latest attempt in blending retail with street culture. It’s part of an ongoing series of high-end locations opening in or near large urban areas around the U.S., where Nike is finding its footing in a new but growing trend of urban outdoor sports wear. The Swoosh logo, which can be found on everything from golf balls to soccer jerseys, is destined to be a symbol of streetwear. It has already drawn comparisons to the branding of Apple, with the company’s desire to create a void for itself in a saturated market that is fast becoming a global phenomenon.
independent.co.ukNike chose Costa Mesa to open Nike Town. This is because it’s a good fit with its target demographic of young people, who are more environmentally conscious and want to shop and drink in places that aren’t surrounded by large signs. According to sources familiar with the company’s demographics, the average age of Nike’s Costa Mesa outlets is only slightly over 20 years old, with the highest concentration of Nike outlets located in or near areas frequented by college students. If you treasured this article so you would like to get more info with regards to Student-discount and JD Sports generously visit our web page. Nike, a major global consulting company, relies on young people to “drive growth,” according to IDS Management Consulting, an ex-employer.
There are many ways in which the brand has chosen to tap into this consumer group. It has made its way into popular college student apparel like frilly sports jerseys. It has also launched its own line of sandals for men, women, and children. Nike’s strategy is to make use of its association with college athletes like Tiger Woods and Michael Jordan into a media strategy that extends beyond their footwear and clothing. This translates to young people being able to shop casual clothing that is reminiscent of the sports stars they admire and respect at Nike Town.
Both Nike representatives and retailers praise the educational approach to marketing, especially on college campuses. Retailers are looking to target students as a market because they are the largest spenders in the school system. Efforts such as offering special promotions and price cuts during holiday seasons help to create a positive educational environment for students, who are then more likely to spend money at the outlets located on their campus.
There is a strong demand for outlets that are open to younger generations in the retail sector, just as there is a need at college for Nike Town. These workers are less likely than unionized and are more open to hiring inexperienced workers without a proven work ethic. Businesses must do all they can to hire from underrepresented groups in society. Companies will be able to create employment opportunities for underrepresented people and give them a fair chance at success. This will boost their morale and increase their overall economy. It will also help them to build relationships with communities that might otherwise be difficult to access.
The Nike Town project is part of a nationwide effort by various companies to improve the way their companies treat their workers. Nike hopes to create more jobs in the areas that most need them by investing in retail outlets that appeal specifically to the younger generation. Many teenagers live in areas where poverty, high crime, and unemployment are all too common. Just like those who live in gated communities all across the country, these individuals need a place to live and work. These young people can be a solution to some of America’s most difficult problems.
The Nike Town project is only one part of the changes Nike is making across the board. They are also working to improve their manufacturing standards so that they can continue to produce high quality goods while reducing their dependence on sweatshops. The company is also committed to finding new ways to attract and retain middle class citizens, something that is especially important in a country as rich as the United States. Finding a way to attract good paying, independent workers is a challenge that faces many companies. By investing in Nike Town and other outlet locations, Nike is hoping to address this problem.
Independent, high-paying work is what many young people are looking for. Many young people want a stable job that pays a decent salary and allows them to live comfortably. High unemployment rates in major cities, coupled with the continuing problems with the global economy, have made it increasingly difficult for people to find gainful employment. In addition to offering jobs in Nike Town and other outlet locations, Nike is also hoping to create more outlet locations in high-inner-city neighborhoods. By investing in these locations, they hope to provide a bit of hope to the people of Chicago’s south side, where life seems impossible.